Tuesday, 30 September 2008

Investor Relations

Time to unzip a little.

Pingar is closing its first funding round. And the great news is that it is investors in Tauranga who have fronted up. Conceived in the Bay, Pingar stays in the Bay.

As the funding round and new structure take effect, the focus is now on executing the business plan and model that they have invested in. So eyes are now firmly set on the Pingar team in London, UK, where so much of the operational grunt will now take place.

Given the broadening of the investor base, a formal investor communications strategy now needs to be enacted. JML Communications will advise on this.

There is however one significant Kiwi benefit of a localised investment community. It is called the Friday 'shout'. Not perhaps the most internationally recognised investor relations model, but one we will test here. I would expect bartenders on the Strand will be at the ready.

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