Pingar is all about delivering quality contextualised data in dynamic customised reports. So I was interested to read the following article, 'Expert Internet Users Prize It for Info', in eMarketer.
"As US Internet users aged 16 and older gain experience on the Web, the Internet becomes a more-important source of information, according to recently released data from the USC Annenberg Center for the Digital Future. In time, the Internet surpasses even personal sources of information, and all media except the Web stay at the same levels of importance or drop".
I totally agree. Pingar's strategy of removing the Web's clutter and noise to provide our users with quality information reflects this increasing use of the Web. Internet users want answers, not noise.
Thinking about it, that could make a pretty natty Pingar strap line. What do you think?
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