The battle between Google and Microsoft to dominate the online space looks like it might just have taken a new twist.
Microsoft's newest browser is still only in beta, but it already has the advertising world in a tizzy. Its "InPrivate" set of features on Internet Explorer 8 out this week has publishers, marketers and industry advocates worried that it could block their ability to distribute, track and even monetize what the Interactive Advertising Bureau values as a $21.2 billion-plus internet-ad industry. Target = Google? Maybe....
At the same time, Google is launching an open source web browser to compete with Internet Explorer and Firefox.
The browser is designed to be lightweight and fast, and to cope with the next generation of web applications that rely on graphics and multimedia. Called Chrome, it will launch as a beta for Windows machines in 100 countries, with Mac and Linux versions to come. The new browser will help Google take advantage of developments it is pushing online in rich web applications that are challenging traditional desktop programs. Target = Microsoft Desktop? Maybe...
Interesting.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment