Innovation BOP

Whilst it's not exactly official, I think the phrase 'Innovation BOP' has a nice ring to it. It has all the potential to become a cool brand.

I thought about it during a meeting this morning at Priority One. I also thought about Generation Y. To me, the concept of 'Innovation BOP' just gelled.

I normally blog about 'Innovation' from an ICT perspective. But innovation is not the property of the nerd. Innovation is a mindset that can generate all types of creativity. Mapping innovation with lifestyle is not a bad place to start.

And in the Bay of Plenty (BOP), we have lashings of both. So the concept of building a brand associating Innovation with the Bay seemed cool. Think of our great cafes, our great beaches and our great lifestyle. Think also of the amazing people who innovate and then manage end user applications to make best use of this available and often, natural resource.

Innovation BOP? Remember, you heard it here first.