Tuesday, 26 February 2008

Pingar - The new CEO


The Institute of Directors - London

Pingar has appointed Timothy Burgess, as Chief Executive Officer.

Timothy is an entrepreneur with significant international experience. He has founded a number of start-up operations and has built new divisions for major corporations. Based for the last two years in Berlin, he has worked extensively across Europe. He previously lived and worked throughout Asia, managing businesses in Japan, China, Australia and SE Asia. His work focuses at the intersection of technology, media and business operations and includes several successful exits.

Though Timothy will be based in Pingar's new offices in London, he has plenty of experience of life and business in the Asia Pacific. And that's not surprising really given his Australian roots.

Timothy was Asia-Pacific CEO of the search engine Excite. He oversaw the portal’s most successful international launch, measured in terms of reach, page views and registered users. The focused marketing campaigns developed to promote Excite saw it reach nearly 70% of the reach of its deeply entrenched competitor, Yahoo, within weeks of launch. Ad sales were consistently at, or close to, 100% of inventory.

In the middle nineties, Timothy gained Omnicom investment for a new, digitally-focused agency in Asia. Called BBDO/ZIVO, it rapidly became one of the leading Internet Integrators in the Asian market, with offices in seven Asian countries and a headcount of engineers and consultants numbering 350. Previously Timothy had founded a nation-wide Australian operation for leading advertising agency Leo Burnett, focused on Digital Media.

So Timothy (and I will hereinafter refer in my blogs to our new CEO as 'Tim') brings a wealth of global experience across a number of Pingar's key target sectors. Understand that, and a number of previous postings in this blog might now become more clear.

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