The Wall Street Journal ran an interesting story on Friday. Facebook are planning to create an advertising model based on their user's personal profiles.
I read the same story on the Techcrunch blog over the weekend. This is not new thinking. We have been adopting this model for over one year now. Welcome to the World of Pingar!
Targeting personal profiles works. Pingar is based on this online advertising model because it makes sense to both advertisers and content owners. Personal privacy is assured by providing advertisers with a range of generic demographic details, not personal information. This model matches most advertisers existing marketing strategy. It maps campaign against demographic profile.
It's the way to go.
No comments:
Post a Comment