Monday, 27 August 2007

Arresting TV Advertising Decline

Given my interest in different advertising mediums, a short take on declining TV advertising revenues in New Zealand.

I rarely watch movies or drama on NZ television. This has nothing to do with the quality of the programme. It has everything to do with the quantity of advertising. The last 30 minutes of each programme is worst. The constant breaks totally destroy any continuity or climax build-up.

It makes me appreciate the TV license I used to pay in the UK. I guess I cannot be the only ex-Pom now living in NZ who reflects back on the ad-free BBC programming schedule with regret. Thank god for video and DVDs.

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