Today is the day that Priority One distribute 1,500 newsletters to business owners promoting the relaunched Stay in the Bay portal. An online 'e-marketplace', Stay in the Bay provides businesses in the Western Bay of Plenty with the opportunity to either procure or pitch for new business.
The relaunched STIB portal is free for business to use. It is based on the developing revenue model of targeted, but discreet advertising. So what's next?
t2t is the New Zealand equivalent of the Stay in the Bay portal. It can be viewed today, though has yet to be formally relaunched. It too has the capacity of adopting the same revenue model, though with a nationwide target market. Within the next few weeks, that is the plan.
There is a great opportunity to develop B2B-centric, NZ-focused, web-based applications to help improve business productivity in New Zealand. The end-user cost model though seems to meet significant resistance; so the need to investigate and test alternative models is paramount.
It is not difficult to see where this might go. If a free-to-use 'e-marketplace' picks up friction in New Zealand, why not apply the same model to jobs, e-commerce, auctions, etc. Disruptive models have driven the web forward. They have encouraged user take-up and improved user engagement. Today's relaunch is just the beginning.
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