An excellent article in yesterday's The Business supplement to The New Zealand Herald.
Andy Lark, former Sun Microsystems Marketing Chief, is an ex-pat Kiwi who is now Chairman of the NZTE Silicon Valley Beachhead Programme. In the article, Andy complains that many NZ businesses seem content to base their people and investment structures entirely in New Zealand. Start-up companies in New Zealand that only start thinking about international markets after five years of operation are not going about things in the right way, he says.
It's a theme I have repeated many times in this blog. Thinking globally is a mindset and an attitude that growth companies should prepare for from Day 1. New Zealand might be isolated from its major markets by geography, but that makes global thinking even more important.
In New Zealand, there is no shortage of terrific ideas, says Lark. "It's about having the vision and the courage to put them out there on the global stage."
Game, set and match.
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