More coverage of last week's 'Internet Bureau Presents' seminar in Auckland (see my blog report), this time in today's New Zealand Herald.
According to Shane Bradley, apnfinda chief of products, "It wouldn't be a risky bet to say that in the next three years, online advertising is going to double in this country."
Currently in New Zealand, online's share of total advertising spend is just 2.9%. In Australia it amounts to 8.5%; in Britain it is 18%. NZ has a lot of catching up to do, but the turn-out at last week's 'Internet Bureau Presents' seminar suggests this process has finally started to heat up.
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