Wednesday, 23 May 2007

It's Global, not Export

I have enjoyed reading Rod Drury's travel diary from Wales. It is putting New Zealand's investment in ICT infrastructure into perspective.

Over the past few months, I have realised more and more, the depth of the challenge facing the software development sector here. And it is not just about investment, broadband and attitude.

A key challenge facing Pingar in New Zealand is that some of the key global players we might want to partner with have no direct representation in the country.

We are lucky. We have a strong presence in the UK, so meetings can be organised there. Without that presence, building a global platform from New Zealand alone would be a much greater challenge.

I have been a strong supporter of the motives behind 'NZ Export Year 2007'. But to export, software developers in NZ must first connect with offshore partners to grow. Without that connection, that global approach, exporting becomes very hard.

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