An interesting article in today's BBC Online by the co-founder of net telephony service Skype, Niklas Zennstroem.
For him, a disruptive technology is only worthwhile if it gives people something they didn't have or couldn't do before. Sounds simple, but it hits the nail on the head. Too often, the 'hype' surrounding a new technology does a disservice to both the technology itself and its potential users.
As Niklas explains, the ones that fail tend to be too hard to use and impenetrable to the average consumer. And they fail because the benefit is often overshadowed by the hype. Many potentially great technologies disappear because, quite simply, they do not give people what they want.
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