Last night's Bay of Plenty Times
Defining a PR & Communications strategy has always been an important part of the Pingar story. Identifying the target audience is more complex.
Microsoft's Pingar announcement a couple of weeks ago was a key milestone for the company. As previous posts have indicated, it created interest from a range of different sources. Communicating the message to those sources has seen coverage in a range of different print and web media: From The Dominion Post to the National Business Review.
Last night's piece in the Bay of Plenty Times was a 'good news' regional story. It sat beside another great piece - a story on Mark Redpath's Pipeclenz who have secured a major contract with Shell Oil. The two stories have a lot in common. Stories about Tauranga-based businesses achieving success offshore.
Putting a value on PR can be a difficult exercise. The test, I guess, will come over the next few months as both the product and the service rolls out.
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