The EdgeWatch is a monthly newsletter created by Microsoft's Emerging Business Team for internal distribution to highlight the latest trends & companies found at the "edge" of technology, business & entertainment.
I found out about this in an email received on Saturday morning. Following on from Pingar's recent Microsoft recognition, the platform's exposure has been enhanced further. The following is an abreviated version of an article published in the most recent issue of EdgeWatch:
Pingar is a SaaS technology platform that addresses the major problem content owners’ face today - expensive premium content that generates very little revenue. The Pingar algorithm, developed at University of Waikato, New Zealand, enables premium content owners to monetize their content right down to the paragraph or sentence. The target market segment includes online content owners wishing to monetize their premium online content (to replace old subscription models) and global advertisers wishing to target online users by their demographic profile (to improve their online ROI by more effectively targeting their online message).
The SaaS Platform enables both sets of global content owners to monetize this premium content via a combination of contextualised search (in Partnership with FAST) , dynamic publishing and targeted user profile advertising. Pingar's dynamic publishing technology ( via Microsoft XPS Publishing servers) and demographic user-based Bid engine increases both content owners’ revenue and significantly improves Advertiser’s ROI. The core online publishing technology manages content distribution, enforces intellectual property rights and delivers revenue streams to content owners. In addition, the profile matching technology enables advertisers to target and bid for personal demographic profiles to map their offline campaigns. The technology delivers search results, extracted and collated from multiple original online data sources and presenting it to the end user in one, downloadable custom report. Target industries include Financial Services, Content Publishing and Government.
It's good stuff.
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