It has been a long time coming. But I can finally unzip a little.
Microsoft is today formally inducting Pingar into the Microsoft Startup Accelerator Program.
The Microsoft Startup Accelerator Program is designed to help high potential software startups around the globe get access, guidance and support to accelerate their success on the Microsoft platform. Selected participants receive customized engagement plans to support their software and market development efforts. Accelerator companies are selected to join the program based on their innovation, high growth potential, platform decision and strategic importance to Microsoft. That’s the Microsoft pitch.
What’s my own take on the opportunity?
Pingar's relationship with Microsoft is one that has been developing over the past two years. Our research portal, Smart Analytics, is embedded into both Microsoft Office 2007 and IE 7. We have worked closely with the Microsoft Emerging Business Team over the past few months identifying the synergies that exist between the Pingar platform and Microsoft's longer term road map. That is the background to today's announcement.
Longer term, that engagement will I suspect deepen as we jointly identify new development and marketing opportunities. That is a key part of this Program. It is what differentiates it from other Microsoft Programs I have been part of.
Dan'l Lewin, Microsoft corporate vice president of Strategic and Emerging Business Development will be meeting John and Tim in London today to make the announcement. I hope to publish the formal release announcement to the blog when it becomes available overnight from the UK.
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