I was interested to see that Yahoo! has announced plans to integrate online ads into PDF documents.
Yahoo! has reached a deal to start running advertisements in Adobe's PDF document-reading format.
The service will allow publishers to make money by including adverts linked to the content of a PDF document in a panel at the side of the page. The advertisements will not appear if the PDF document is printed.
It is the first time that Adobe has allowed dynamic adverts into its PDF (Portable Document Format) files. Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice. The evolving online ad model rolls on.
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