The latest report from the Interactive Advertising Bureau puts online advertising spend in NZ at $40 million for the third quarter of 2007 - up 23 per cent on the previous quarter, and brings the total for the first three quarters to $98.6 million.
Display advertising increased by 40 per cent on the second quarter, whilst search and directory spending was up 15.5 per cent. Classified ad spend was up 21.5 over Q2.
It is clear from these statistics, and others offshore, that online advertising continues to grab a larger share of global advertising spend. That is great news since it is core to the Pingar model.
And according to separate research by Outsell, this is not a flash in the pan. Online advertising spend is forecast to continue to grow as advertisers take advantage of new online opportunities. Good time ahead.
No comments:
Post a Comment