I found Frank Arrigo talking about the value of Blogging at Builder.au
It's a good piece and pretty well sums up my own view about the medium's value to those that know me and those that don't. Blogging is a great way to put a 'human face' on a company's activities. People can and do relate in a way that a press release or white paper can't. Just ask anyone on my 'List of Blogs'.
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