I have just seen some interesting stats from 'The UK Search Engine Marketing Report 2007', published by the e-Consultancy in April.
Just under half (48%) of respondents carry out paid search exclusively in-house. Some 27% of respondents carry out all their paid search activity via an agency, with a further 14% using both in house and agency resources.
In terms of budget, company respondents say they spend 32% of their total marketing budget on online marketing. One third of this was spent on Search. Agency respondents report a similar proportion of budget going to search engine marketing.
It's interesting because these numbers far exceed what I would expect by a similar report into New Zealand online marketing behaviour. Things here are definitely on the up, but this reports shows just how far the online advertising industry in New Zealand has to go - just to play catch-up.
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