The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion.
"The recent results are particularly impressive when the size of the advertising revenue base is taken into account," said Peter Petrusky, director, PricewaterhouseCoopers. "Given these results, we may expect continued strong revenue growth buoyed by an expanding broadband subscriber base, which could translate into more users spending more time online and offers a platform for rich media and video ads that dial-up connections can’t render."
"The continued growth of Internet advertising, on top of the record growth of 2006 and despite advertising's traditional sluggish first quarter, demonstrates the growing significance of interactive advertising to the overall advertising and marketing industry," added David Silverman, partner, Assurance, PricewaterhouseCoopers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment