The New Zealand Interactive Advertising Bureau reports strong year-on-year growth for the first quarter of 2009.
In its PriceWaterhouseCoopers-audited survey for the first three months of the calendar year, the IAB found online ad spend had increased 7.99% over the same period in 2008, hitting $46.26 million.
During the same period, advertising in traditional media was down at least 10%.
The IAB’s trailing 12-month total for NZ’s online ad spend has now hit an all-time high of $196.55 million.
These numbers follow my recent postings on the challenges facing traditional media. Whilst current online spend is perhaps down on the rather more optimistic forecasts of 12 months ago, they still demonstrate growth and resilience at a time of entrenched global recession.
Longer term, they also demonstrate the continuing drift of ad media spend from the offline to the online space. That drift is now structural and is here to stay.
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