Sunday, 13 July 2008

Managing the Business Plan


One of my biggest challenges at the moment is managing opportunity and expectation.

Over the past month, Pingar has received a fair amount of media exposure in New Zealand. That is good. Against that, different partners of ours, particularly offshore, have identified new opportunities in new markets. On the face of it, that is also good. For now, the jury is out on that one.

A recent Bay of Plenty Times article summed up the situation quite neatly. It described me as being 'a hamster on the wheel - the wheel is going faster and faster, but he is still hanging on'.

I now have a deep sympathy and understanding for hamsters. The Pingar Business Plan is by nature a moving feast. Right now, it is almost liquid. The article outlining Microsoft's view of Pingar in the EdgeWatch newsletter explains why. It is opportunity PLUS. The challenge today is to manage the expectation that that opportunity brings.

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