Outsell 2008 has just been published. In its report, Outsell forecasts steady and moderate growth for the information industry from 2007 to 2010, with performance varying among segments, and predicts that successful companies will be agile and adaptive solutions providers.
The Search, Aggregation & Syndication (SAS) segment of the information industry is projected to surge far ahead of other segments, achieving a 22.7 percent CAGR, hitting $75 billion in revenue by 2010. Online advertising is the engine behind this fast pace of growth, since it's shifting ad dollars from other marketing media, and diverting audiences that used to belong to publishers.
The overriding issue for information-industry execs in the coming year is agility, according to Outsell Chief Analyst Leigh Watson Healy.
"The growth of the SAS segment alone is a powerful demonstration of the fundamental shifts in product creation, distribution, and business models being driven by nimble competitors with 'e-DNA,'" she said.
I really like that line. I will use it a lot. Pingar has e-NDA! Now that's cool.
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