The Bay of Plenty Times published a complimentary feature last night focusing on Pingar's presence at the UK Technology, Innovation and Growth Forum in London next week.
Over the past week, I have spoken to several journalists in NZ about Pingar and our presence at the Forum. One surprisingly common question, (to me at least) has been, 'Why Tauranga'? My post yesterday focused on some of the other great innovative software developers based in the Bay. They are not alone. But the question above does have a peculiarly Kiwi ring to it.
On Monday, I will be in London. The question there will not be 'Why Tauranga'? Instead, it will be 'Why New Zealand'? And this question will be raised at a number of levels. It is important that we get the answers right. A Kiwi business heritage does not guarantee success offshore. Even less, our geography on a long thin pair of islands in the South Pacific.
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