As we approach the end of the year, I am beginning to think about the key Trade Shows that Pingar needs to attend in 2008.
The first 'cab off the rank' is FASTForward 08 in Orlando, USA in February. The industry's largest business and technology conference dedicated to search-driven innovation, FASTforward '08 features business tracks that spotlight search technology in a variety of industries including media, entertainment, and communications; retail; advertising; financial services; and government.
Pingar deploys the FAST ESP platform to drive the contextualisation search technology that helps deliver Pingar's dynamic reports. It is appropriate then that FASTForward 08 is the first key Trade Show that I will be attending in '08.
Looking ahead, there are a number of other Trade Shows which I think Pingar should attend. As we roll out our technology across global markets, these events will form a key focus of our market development strategy.
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