New Zealand - the dot, bottom right
As I prepare to depart NZ, the globe above does emphasis just how far we are based from global markets. Over the past few months, I have been to a number of presentations focused on Export Year 2007. One common thread has emerged from them. That is the need to spend time offshore to engage with and build sustainable overseas relationships.
That is why I prefer the term 'Global Engagement' to 'Export'. It more properly describes the reality of working overseas markets. It describes the whole picture, not just the sales focus.
Over the next few weeks, I intend to blog about my different experiences to help describe this approach to global engagement. It promises to be an exciting period ahead.
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