The ‘Mobile Search’ space was one of the big plays of the week at this week’s Web 2.0 Expo in San Francisco. When asked in one of the sessions, what technologies are the most intriguing to Google, Chief Executive Eric Schmidt said during a question-and-answer session, "The biggest growth areas are clearly within the mobile space”.
ABI Research forecast global mobile marketing and advertising to increase six fold to $19 billion by 2011, from an estimated $3 billion by the end of 2007.
Mobile search is clearly a potentially major disruptive technology for existing market leaders, Google, Yahoo and Microsoft. Not only is the platform different, but a whole host of new industry partners come into play as do different business models.
From a platform position, improved voice-recognition technology and the inclusion of global positioning system chips into mobile phones open the door for new applications to help users find relevant information wherever they find themselves. In addition, improvements in handset technology make today's cell phone capable of doing almost as much as computers of a decade ago.
The potential that Mobile Search offers is evidenced by the huge growth and usage of mobile devices, particularly in developing markets such as China and India. Expect this to be a ‘hot’ sector for some time to come.
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