More coverage of last week's 'Internet Bureau Presents' seminar in Auckland (see my blog report), this time in today's New Zealand Herald.
According to Shane Bradley, apnfinda chief of products, "It wouldn't be a risky bet to say that in the next three years, online advertising is going to double in this country."
Currently in New Zealand, online's share of total advertising spend is just 2.9%. In Australia it amounts to 8.5%; in Britain it is 18%. NZ has a lot of catching up to do, but the turn-out at last week's 'Internet Bureau Presents' seminar suggests this process has finally started to heat up.
Showing posts with label The Internet Bureau. Show all posts
Showing posts with label The Internet Bureau. Show all posts
Thursday, 31 May 2007
Friday, 25 May 2007
The Internet Bureau Presents
I traveled up to Auckland yesterday for The Internet Bureau Presents: New Generation Search seminar.
The presentation had switched venue to The Richmond Yacht Club in Westhaven because of expected numbers. That itself was a good sign. Interest in online advertising in New Zealand is on the up.
Y!SM's Australasian Managing Director Craig Wax introduced Yahoo!Search Marketing's new advertising engine. I think, having viewed it, that Yahoo! faces an uphill challenge in its quest to topple Google from its number one perch in NZ. The new engine did not appear to add a lot to what Google already offered and it was hard to see 'the value add'. Time will tell however and perhaps Yahoo's tie up with Xtra will make a difference longer term.
Also on show was the new redesigned Yellow Pages (sorry - make that Yellow) portal. This certainly appeared to be an improvement on the existing site and demonstrated the difference between the needs of web search (as in Google / Yahoo) and local directory search. Expect this to be launched in the next few weeks.
Dinner in Auckland delayed the return to Tauranga. It provided a good opportunity however to discuss what had been said. There is another major Internet Bureau Presents conference on 18th July which promises to bring a wider group of search industry leaders together. That's definitely one for the diary, methinks.
The presentation had switched venue to The Richmond Yacht Club in Westhaven because of expected numbers. That itself was a good sign. Interest in online advertising in New Zealand is on the up.
Y!SM's Australasian Managing Director Craig Wax introduced Yahoo!Search Marketing's new advertising engine. I think, having viewed it, that Yahoo! faces an uphill challenge in its quest to topple Google from its number one perch in NZ. The new engine did not appear to add a lot to what Google already offered and it was hard to see 'the value add'. Time will tell however and perhaps Yahoo's tie up with Xtra will make a difference longer term.
Also on show was the new redesigned Yellow Pages (sorry - make that Yellow) portal. This certainly appeared to be an improvement on the existing site and demonstrated the difference between the needs of web search (as in Google / Yahoo) and local directory search. Expect this to be launched in the next few weeks.
Dinner in Auckland delayed the return to Tauranga. It provided a good opportunity however to discuss what had been said. There is another major Internet Bureau Presents conference on 18th July which promises to bring a wider group of search industry leaders together. That's definitely one for the diary, methinks.
Tuesday, 22 May 2007
Back to the Future
Back in Tauranga and back to the future.
When I opened my email today, I received a reminder from The Internet Bureau about their New Generation Search seminar in Auckland this Thursday. It's a five hour return trip from Tauranga, but I think I will go.
The 90 minute seminar features a presentation by Y!SM's Australasian Managing Director Craig Wax of the new Yahoo!Search Marketing's advertising engine, as well as a viewing of the new Yellow Pages portal.
Targeted online advertising has a chequered history in New Zealand. This is partly down to the historic development of the sector, but is mainly down to the limited number of NZ eyeballs. As the Internet Bureau flyer says, New Zealand has been dominated by one large site that has accounted for a significant amount of traffic from this limited eyeball quota. The result has been the widespread adoption of online ad models that really went down with the Ark.
So it is good that this seminar is taking place and good that a new targeted advertising model is becoming available to NZ advertisers and content owners. It will be interesting to see how advertisers and new media agencies resource up to meet the new opportunities that this targeted advertising can bring.
When I opened my email today, I received a reminder from The Internet Bureau about their New Generation Search seminar in Auckland this Thursday. It's a five hour return trip from Tauranga, but I think I will go.
The 90 minute seminar features a presentation by Y!SM's Australasian Managing Director Craig Wax of the new Yahoo!Search Marketing's advertising engine, as well as a viewing of the new Yellow Pages portal.
Targeted online advertising has a chequered history in New Zealand. This is partly down to the historic development of the sector, but is mainly down to the limited number of NZ eyeballs. As the Internet Bureau flyer says, New Zealand has been dominated by one large site that has accounted for a significant amount of traffic from this limited eyeball quota. The result has been the widespread adoption of online ad models that really went down with the Ark.
So it is good that this seminar is taking place and good that a new targeted advertising model is becoming available to NZ advertisers and content owners. It will be interesting to see how advertisers and new media agencies resource up to meet the new opportunities that this targeted advertising can bring.
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