The New Zealand Interactive Advertising Bureau reports strong year-on-year growth for the first quarter of 2009.
In its PriceWaterhouseCoopers-audited survey for the first three months of the calendar year, the IAB found online ad spend had increased 7.99% over the same period in 2008, hitting $46.26 million.
During the same period, advertising in traditional media was down at least 10%.
The IAB’s trailing 12-month total for NZ’s online ad spend has now hit an all-time high of $196.55 million.
These numbers follow my recent postings on the challenges facing traditional media. Whilst current online spend is perhaps down on the rather more optimistic forecasts of 12 months ago, they still demonstrate growth and resilience at a time of entrenched global recession.
Longer term, they also demonstrate the continuing drift of ad media spend from the offline to the online space. That drift is now structural and is here to stay.
Showing posts with label Interactive Advertising Bureau. Show all posts
Showing posts with label Interactive Advertising Bureau. Show all posts
Tuesday, 16 June 2009
Tuesday, 20 January 2009
Behavoural Targeting
An interesting article in MediaWeek. I am reproducing the first four paragraphs here.
'It’s doubtful that between managing two wars and implementing a massive economic stimulus package, behavioral targeting ranks high on President-elect Obama’s first 100days’ to-do list.
Yet, with a new administration set to take charge this week, backed by a larger Democratic congressional majority, the online ad industry is swiftly moving to present itself to Washington as a business that can police itself.
Thus, when a coalition of the marketing world’s largest trade groups formed last week to announce plans to develop a set of self-regulatory guidelines for behavioral targeting ads, the timing seemed deliberate, and the message clear: you don’t need to handle this, we’re on top of it.
The American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, the Interactive Advertising Bureau and the Council of Better Business Bureaus, pledged to tackle privacy concerns over just how consumers’ Web searching and surfing data is used by marketers.'
This is highly relevant at this time. At Pingar, we are looking at the whole issue of profile mining, demographics and ad placement. A key over-rider for Pingar is to develop strategies that ultimately protect our individual user's personal identifiable data and then map these strategies against both current and future regulation.
It is also relevant since I renewed my membership of the IAB NZ last week and it is good to see that they are actively involved in this debate. It WILL influence the long term models on which future online ad related strategies are based.
For Pingar, through 2009, this will be a major part of our ongoing research work.
'It’s doubtful that between managing two wars and implementing a massive economic stimulus package, behavioral targeting ranks high on President-elect Obama’s first 100days’ to-do list.
Yet, with a new administration set to take charge this week, backed by a larger Democratic congressional majority, the online ad industry is swiftly moving to present itself to Washington as a business that can police itself.
Thus, when a coalition of the marketing world’s largest trade groups formed last week to announce plans to develop a set of self-regulatory guidelines for behavioral targeting ads, the timing seemed deliberate, and the message clear: you don’t need to handle this, we’re on top of it.
The American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, the Interactive Advertising Bureau and the Council of Better Business Bureaus, pledged to tackle privacy concerns over just how consumers’ Web searching and surfing data is used by marketers.'
This is highly relevant at this time. At Pingar, we are looking at the whole issue of profile mining, demographics and ad placement. A key over-rider for Pingar is to develop strategies that ultimately protect our individual user's personal identifiable data and then map these strategies against both current and future regulation.
It is also relevant since I renewed my membership of the IAB NZ last week and it is good to see that they are actively involved in this debate. It WILL influence the long term models on which future online ad related strategies are based.
For Pingar, through 2009, this will be a major part of our ongoing research work.
Thursday, 20 November 2008
NZ Online Advertising Booms
According to the NZ Interactive Advertising Bureau website, all categories of online advertising continued strong year-on-year growth according to the quarterly IAB Insight report – covering Q3, 2008 – which was released by the Interactive Advertising Bureau of New Zealand and PricewaterhouseCoopers yesterday.
Despite a tightening economy, total online advertising was up 22.3% on the same quarter last year, and all categories showed double-digit growth on Q3 last year.
"Online advertising spend has experienced strong growth in 2008, particularly when considered in the context of recent economic conditions. This is indicative of the appeal of interactive advertising, where advertisers have the ability to quickly gauge the market response and act accordingly," says Chris Perree, Partner at PricewaterhouseCoopers.
Mark Evans, CEO of IAB NZ says trends in NZ are mirroring those seen overseas. "Year-on-year growth continues at pace in New Zealand. This quarter things have slowed a little from the type of hockey-stick growth curves we’ve been seeing as people stand back and take stock of what’s happening globally, but we’re still expecting strong growth to continue into next year and beyond."
All the feedback I am getting at Pingar reflects the same story. This sector is growing and it is growing strongly. It is often said that economic downturns create opportunities. My own take is that if online advertising can continue current growth trends when times are tough, just imagine what will happen when economies finally free up again.
At a time of growing global pessimism, that is a comforting thought for those close to me.
Despite a tightening economy, total online advertising was up 22.3% on the same quarter last year, and all categories showed double-digit growth on Q3 last year.
"Online advertising spend has experienced strong growth in 2008, particularly when considered in the context of recent economic conditions. This is indicative of the appeal of interactive advertising, where advertisers have the ability to quickly gauge the market response and act accordingly," says Chris Perree, Partner at PricewaterhouseCoopers.
Mark Evans, CEO of IAB NZ says trends in NZ are mirroring those seen overseas. "Year-on-year growth continues at pace in New Zealand. This quarter things have slowed a little from the type of hockey-stick growth curves we’ve been seeing as people stand back and take stock of what’s happening globally, but we’re still expecting strong growth to continue into next year and beyond."
All the feedback I am getting at Pingar reflects the same story. This sector is growing and it is growing strongly. It is often said that economic downturns create opportunities. My own take is that if online advertising can continue current growth trends when times are tough, just imagine what will happen when economies finally free up again.
At a time of growing global pessimism, that is a comforting thought for those close to me.
Monday, 25 August 2008
NZ Online Ad Spend Increasing
The Interactive Advertising Bureau of New Zealand (IABNZ) has released the IAB/PwC Online Advertising Expenditure report for Q2, 2008.
For a second consecutive quarter, online advertising hit record levels in Q2, 2008, reaching $49.24 million - up over 8% on the previous quarter's total of $45.86 million.
The increase in Display advertising was driven by increases in industries that have traditionally been strong interactive advertisers - Travel & Accommodation, Investment, Finance & Banking, Government Departments, Telecommunications and Computers all showed healthy increases.
Thanks to The Internet Bureau for this alert.
For a second consecutive quarter, online advertising hit record levels in Q2, 2008, reaching $49.24 million - up over 8% on the previous quarter's total of $45.86 million.
The increase in Display advertising was driven by increases in industries that have traditionally been strong interactive advertisers - Travel & Accommodation, Investment, Finance & Banking, Government Departments, Telecommunications and Computers all showed healthy increases.
Thanks to The Internet Bureau for this alert.
Wednesday, 20 August 2008
IAB NZ Resources & Voice
A couple of days ago, I posted about Pingar's membership of the Interactive Advertising Bureau.
I have spent the past few minutes going through the IAB NZ Portal. Hat then doffed to the webmaster and the team.
The Research section has increased significantly since my last visit and now holds a number of up-to-date releases, stats and forecasts. There appears to be a clear drive to increase the content in the Education section - essential in a growing, but still quite immature market.
When IAB NZ was first formed a couple of years ago, it was down to a handful of enthusiastic volunteers. Today, the traction seems to be building so that the interactive advertising industry in New Zealand is now working with a more organised and collective voice. Their initial work is now paying dividends.
A job well done.
I have spent the past few minutes going through the IAB NZ Portal. Hat then doffed to the webmaster and the team.
The Research section has increased significantly since my last visit and now holds a number of up-to-date releases, stats and forecasts. There appears to be a clear drive to increase the content in the Education section - essential in a growing, but still quite immature market.
When IAB NZ was first formed a couple of years ago, it was down to a handful of enthusiastic volunteers. Today, the traction seems to be building so that the interactive advertising industry in New Zealand is now working with a more organised and collective voice. Their initial work is now paying dividends.
A job well done.
Monday, 18 August 2008
IAB NZ
Pingar is a member of the Interactive Advertising Bureau (New Zealand). IAB New Zealand is a not-for-profit organisation representing the interactive advertising and marketing industry. Its members represent media owners, advertisers, agencies and a wide-range of companies and organisations operating in the interactive advertising field.
Pingar is proud to be a member. And we can now use the logo above to celebrate the fact.
I will post again shortly on our IAB engagement to come.
Wednesday, 28 November 2007
On-Line Ad Spend Up 23%
The latest report from the Interactive Advertising Bureau puts online advertising spend in NZ at $40 million for the third quarter of 2007 - up 23 per cent on the previous quarter, and brings the total for the first three quarters to $98.6 million.
Display advertising increased by 40 per cent on the second quarter, whilst search and directory spending was up 15.5 per cent. Classified ad spend was up 21.5 over Q2.
It is clear from these statistics, and others offshore, that online advertising continues to grab a larger share of global advertising spend. That is great news since it is core to the Pingar model.
And according to separate research by Outsell, this is not a flash in the pan. Online advertising spend is forecast to continue to grow as advertisers take advantage of new online opportunities. Good time ahead.
Wednesday, 10 October 2007
The Interactive Advertising Bureau
Yesterday, I joined the Interactive Advertising Bureau. Today, they released the press release. The two were not related!
The inaugural Interactive Advertising Bureau Insight report prepared by the IAB and PricewaterhouseCoopers, showed that online advertising spending in New Zealand in the first half of 2007 was $57.6 million. The report gathered revenue information from 27 media companies, representing dozens of websites, and is the largest study of its kind in New Zealand.
Online advertising expenditure in New Zealand is therefore much bigger than previously thought and accounts for about 5 per cent of total advertising spending, according to the survey.
This is certainly an improvement on previous estimates, but New Zealand still lags far behind other countries in terms of online advertising spend. In the UK, online advertising accounts for almost 15% of total ad spend. But the news from this survey is positive.
I am looking forward to attending IAB functions and meetings in the future. It will be good to engage directly with the New Zealand Interactive Advertising community. Even if it does mean spending yet more time in Auckland......
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