NZTE Support

Pingar has enjoyed a great relationship with New Zealand Trade & Enterprise since inception. In today's market, it makes a real difference.

For regular readers, this blog has always been pretty optimistic about NZ companies opportunity for offshore engagement. It still is.

Yet, having just returned from several weeks in the UK, it would be negligent not to recognise the special challenges that we face at present. Whilst economists focus on the benefit of a lower NZD for export return, the contrary argument applies when looking at offshore market set-up. A declining NZD can make offshore market entry much more expensive. Twelve months ago, NZD 1 stood at USD 80c. Today NZD 1 buys USD 49c. Go figure. Market entry costs to the USA have increased by 40% in one year.

NZTE support Pingar in different ways. They provide critical Market Development funding to support some of our offshore market entry strategy. They also provide valuable network support; both in NZ and in our global markets.

As we refine our offshore market strategy, the support of NZTE really is making a difference.

For other NZ businesses looking at offshore expansion, I cannot underestimate the value of this relationship. Check out the NZTE Portal for more details.