The Welsh Connection

Identifying target markets is one thing. Identifying locations to base yourself within those target markets, is another.

Pingar currently has an office in SOHO in London's West End. Looking longer term, we have had good discussions with both the East of England EDA and more recently, the Welsh Development Agency. Central London is not perhaps the best location for all our back office and UK-based market development resource.

The Welsh connection has been aided by having Gareth Davies as Australasian Head of International Business Wales. Although Gareth is based in Sydney, he travels frequently to New Zealand so dialog has been straightforward. Additional support from UK Trade & Invest in Auckland has further reduced the miles between Auckland and Cardiff.

Discussions on the ground are of course being managed by John and Tim. They are in the best position to identify exactly what resources Pingar require, where and when. That process of investigation though is symptomatic of the way that Pingar will be approaching other global target markets. It's not just the generic market location. It is identifying the specific location that will best aid and assist Pingar's market entry and growth strategy. That process requires research, research and research. And not a little patience.