The Interactive Advertising Bureau of New Zealand (IABNZ) has released the IAB/PwC Online Advertising Expenditure report for Q2, 2008.
For a second consecutive quarter, online advertising hit record levels in Q2, 2008, reaching $49.24 million - up over 8% on the previous quarter's total of $45.86 million.
The increase in Display advertising was driven by increases in industries that have traditionally been strong interactive advertisers - Travel & Accommodation, Investment, Finance & Banking, Government Departments, Telecommunications and Computers all showed healthy increases.
Thanks to The Internet Bureau for this alert.
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