A couple of days ago, I posted about Pingar's membership of the Interactive Advertising Bureau.
I have spent the past few minutes going through the IAB NZ Portal. Hat then doffed to the webmaster and the team.
The Research section has increased significantly since my last visit and now holds a number of up-to-date releases, stats and forecasts. There appears to be a clear drive to increase the content in the Education section - essential in a growing, but still quite immature market.
When IAB NZ was first formed a couple of years ago, it was down to a handful of enthusiastic volunteers. Today, the traction seems to be building so that the interactive advertising industry in New Zealand is now working with a more organised and collective voice. Their initial work is now paying dividends.
A job well done.
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