Research 2009

Looking ahead, 2009 looks like it is going to have a very heavy focus on three or four very specific research projects.

Clearly because of the nature of the work, I have to remain reasonably zipped on the specifics. It does look however as though there will be new direct engagements with WaikatoLink, AUT and the University of Swansea in Wales. These projects will drill down on detailed aspects of the Pingar platform and prepare it for the competitive landscape we have clearly identified.

This research will almost certainly involve our ongoing relationship with the Foundation for Research, Science & Technology. It is hard to overestimate the importance of their work. In times such as these, it is vitally important that NZ businesses continue to invest in innovation and new IP. For Pingar, research is a significant line on the P & L. We view creating new IP as a cornerstone of our corporate development strategy.

So despite the economic times we are in, 2009 will see us pressing ahead with our research activities. For us, research is investment, not cost. It lays the foundation for Pingar's long term strategic growth.