Saturday, 12 January 2008

Thinking Mobile



Yesterday, the week ended on a wireless note. I met up with my cousin Martin who is Head of Wireless Strategy at the Carphone Warehouse.

We had the type of conversation it is sometimes difficult to have in New Zealand. This is not down to the actual technology. It revolves more about the question of choice. In NZ, there are basically two large players: Telecom and Vodafone. The argument is that with a market of only 4+ million and a land mass slightly larger than the UK, the cost of building a third network would be too great. It is an argument I have had sympathy for. Until yesterday.

The Carphone Warehouse has built a mobile network across Greenland. Now Greenland is big...very big. And its population is measured in the hundreds of thousands, not the millions. It makes you think.

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